PQQ is believed to be the newest vitamin discovered.

It’s also called pyrroloquinoline quinone (or PQQ). PQQ is a vitamin-like substance that is naturally present in many foods, including broccoli, spinach, cabbage, and green tea. In fact it’s so good for you that some scientists have suggested adding it to your diet as an antioxidant supplement. More recent research suggests that PQQ may help protect against age-related memory loss. But what makes this nutrient so special?

PQQ supports brain health and helps protect our mitochondria.

You might think of your brain as the power plant of your body. It's where we do all our thinking and sorting out, and it requires a lot of energy to get through our days. PQQ helps protect mitochondria from oxidative stress, which can lead to brain damage. Oxidative stress occurs when oxygen molecules in the blood damage cells in the body, causing inflammation and eventually cell death—and if those cells are in your brain, that's bad news. PQQ helps prevent this damage by fighting off free radicals (reactive elements) that attack our mitochondria and cause oxidative stress. The more free radicals there are floating around inside us, the more susceptible we are to disease or injury (including brain injuries).